01 Website Branding & Strategy

Website Branding & strategy for B2B SaaS marketing teams

Website Branding & Strategy is in-depth discovery plus brand and visual direction for B2B SaaS companies whose product has changed faster than their site. I get to know your buyers, your team and your product, then turn it into a clear direction that guides every page and design decision that follows.

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what's included

Your product keeps shipping. Your website is still describing last year's version.

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You've launched new features, added a product line, or started selling to a new kind of buyer. Each change got a page or a paragraph, but nobody stepped back to look at the whole site. Now your pages each tell a slightly different story, and buyers comparing you to competitors can't quickly tell what you do or why you're different.

Website Branding & Strategy finds those gaps and turns them into a north star for your site: who you're talking to, what each page needs to say, and how it should look. Every design decision after that has something to check against.

01

Buyer, Company & Product Discovery

Who your buyers are, how your product works, and where the company is headed. I learn this through interviews with your team and build on the research you already have, so the site explains your product accurately and has room to grow.

02

Messaging & Content Direction

What each page needs to say, to whom, and in what order. I set the messaging priorities and page structure, with example text and character counts for each section, so your team can write the final copy with confidence.

03

AI Search Readiness

What buyers ask AI tools in your space, what ChatGPT, Gemini and Google's AI Overviews currently say about you, and one clear way to describe your company so search and AI tools get it right.

04

Visual Direction

How the site should look and feel, explored through a few early design concepts. Includes how to show a complex product clearly, so every design decision starts from the same direction.

process

How it works

Discovery

Interviews with your team about your goals, your buyers and where the company is headed. I bring together what you already know, including competitor research, and check what AI tools like ChatGPT, Gemini and Google's AI Overviews currently say about you. Then I find the missing pieces in how your site tells your story.

Messaging & Tone

Discovery becomes a messaging plan: who you're talking to, what each page needs to say, and the tone to say it in, with example text and character counts. It includes one clear way to describe your company, so search and AI tools get it right too. Your team reviews it, and I finalize it before design starts.

Visual Direction

Early design concepts in Figma, with a key page or section mocked up so you can see the direction in context, including how your product will be shown. I refine it with your feedback into one direction for the design to follow.

Handoff

Everything delivered in the format your team already works in, whether that's a PDF, a Figma file or a live Notion page, so designers, marketers and developers can keep building from it.

who it's for