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01 - POSITION
Website design and Webflow development for B2B SaaS marketing teams. Where technical expertise meets intentional design.
02 - Katie's Approach
Average client relationship (and counting)
Clients served
Pages designed and built
Years as an independent freelancer
Aaron B.
Chief Marketing Officer
,
SafetyChain
Joeana Alvarez
Product Marketing Leader
,
Moloco
Louis A.
Marketing Leader
,
RevSure
Kezia V.N.
Marketing Leader
,
Facet Data
Joeana Alvarez
Product Marketing Leader
,
Moloco
Kezia V.N.
Marketing Leader
,
Facet Data
Louis A.
Marketing Leader
,
RevSure
Jack F.G.
Product Marketing Manager
,
SafetyChain
Irina F.
Engineering Manager
,
Microsoft
Aaron B.
Chief Marketing Officer
,
SafetyChain
05 - the face behind the brand
I've spent years working directly alongside marketing teams - which means I understand the pace, the priorities, and what it actually takes to keep a site moving alongside a growing product.
05 - the face behind the brand
I've spent years working directly alongside marketing teams - which means I understand the pace, the priorities, and what it actually takes to keep a site moving alongside a growing product.
With a master's degree in UX and an undergrad in psychology, this has shaped how I think about user behavior. So even picking up website development later, I think about how your users actually interact with your site- not just following a spec or making it look nice. I also think your site should be run by your marketing team, not needing a developer for every tweak. So that’s why I built sites with your team in mind.
Webflow has been my primary development tool since 2020. I build sites with reusable components and scalable design systems, CMS setups designed to work with your marketing team on the long-term. This includes conditional visibility and data-driven logic, so pages adapt intelligently. I’ve worked on enterprise sites with multi-locale support, and I always build with performance optimization and UX as foundations.
I work with B2B software companies that have established marketing teams and see their website as a strategic asset and teams that value long-term partnerships. After working for years as a freelancer, I find learning about these types of products genuinely interesting, no matter the vertical and I thrive working with people who see technology as a tool to innovate.
06 - Services
Human-built, specifically for your B2B SaaS company.
For B2B SaaS and enterprise teams managing complex Webflow sites. New pages, dynamic landing pages, localization, performance optimization, strategic improvements. Built for the long term.
For software companies whose site hasn’t kept pace with their product and brand. Strategic redesigns and development specifically for the needs of B2B SaaS.
A little of both? Something else? If it's B2B and it's Webflow, chances are I've done it.
Frequently asked questions
An agency gives you a team and a project manager. A freelancer gives you one person who does the work. With me, the person on your discovery call is the one who designs your site, so nothing gets lost between a strategist, a designer and a developer. That suits B2B SaaS teams that want senior attention and fewer handoffs. If you need copywriting, video, paid ads and a large team on the project at once, an agency is the better fit.
A full website redesign for a B2B SaaS company typically runs $12,000–$20,000, including Website Strategy (buyer and product discovery, messaging, brand and visual direction, and an AI visibility audit), sitemap and wireframes, page-by-page design for desktop and mobile, and a Figma component library. The Webflow build is scoped separately, typically $6,000–$10,000. Most teams doing strategy, design and build together invest $18,000–$28,000, depending on the number of unique page layouts and templates (usually 10–20). CMS content like blog posts and case studies uses one template each, however many items you have.
Every redesign starts with discovery before design — stakeholder interviews, audience research, understanding the gaps in the existing site. That phase shapes everything from navigation structure to the visual concept. For a client like SafetyChain, it defined four distinct user personas and drove the entire design direction. From there it moves into information architecture, component design, and iterative mockups. For Webflow builds, design and build can happen in parallel so you’re seeing real, working pages faster, not just static screens.
Look for four things: live Webflow sites they've built and still support, experience with companies like yours, a CMS and component setup your marketing team can update without them, and a clear way of working, from how requests come in to how fast pages ship. Ask to see a live site, not just Figma files. I've built in Webflow since 2020 for B2B SaaS teams like Moloco and RevSure, and most clients work with me for well over two years.
Primarily B2B software companies - especially those with complex or data-driven products where the website needs to focus on trust and conversions. Past clients span adtech, martech, fintech, manufacturing SaaS, and data analytics. I have experience with enterprise Webflow sites and multi-locale builds.
Think of it as a fractional Webflow developer embedded in your team - someone who knows your site and can move fast without being briefed from scratch. Most retainers cover new page builds, landing pages, design updates, CMS changes, and SEO and AEO improvements as your business evolves. I build for what your site needs to look like in a year, not just today - that means CMS structures your team can actually update and systems that grow with you. Clients typically invest $1,500–$4,500/month depending on your team's pace.
AI search optimization means making your website easy for tools like ChatGPT, Gemini and Google’s AI Overviews to understand, describe correctly and cite. It’s built into every service rather than sold on its own. In Website Strategy, I check what AI tools say about you today and what your buyers ask them. In a redesign, every page is structured around clear headings and direct answers. In the Webflow build, I set up clean page structure, structured data and fast load times, and make sure AI crawlers can reach your site. In an ongoing partnership, I keep improving it as your site grows. No one can guarantee what AI tools recommend, but a clear, consistent site gives you the best chance of showing up accurately.
Book a discovery call. After understanding your goals and current site gaps, I’ll give you an initial estimate and a detailed proposal tailored to your situation. Projects can kick off within days of alignment.
I can help you get it where it needs to be.
