Landing Pages & CRO

High-Velocity Landing Page Design & Build for a Global AdTech Platform

Client

Moloco

Industry

AI-Powered AdTech

Services provided

Enterprise Webflow Design & Build
Landing Design & Build
Reports Design & Build
Multilingual Website Localization
Form Optimization

Project Overview

I partnered with their Moloco's marketing and design teams to update their multilingual website. I supported Moloco with reports and landing pages, often on very tight timelines of 1–2 days. My work spanned both the design and build sides, depending on the requirements of each project.

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This case study focuses on the campaign and landing page support I provided to Moloco. If you're interested in learning more about the development and performance improvements I supported, see this case study.

Launch project

Landing Page & Reports Design & Build

I contributed to a variety of landing pages and reports, including both gated and ungated experiences. Most were launched in up to 7 languages, which required careful attention to ensure forms, headlines, and overall layouts maintained visual integrity across languages. This included handling text expansion and adjusting form elements so that user experience remained seamless, regardless of language.

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Multilingual adaptation

Landing pages were launched in English, Chinese, Japanese, Korean, Vietnamese, Indonesian, German & French.

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Impact

Beyond launch, I supported troubleshooting and making iterative improvements to enhance the user experience. My contributions helped ensure landing pages and reports were not only delivered quickly, but also functioned smoothly and effectively for users across multiple languages.

Launch project

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"I had the pleasure of working closely with Katie on the launch of Moloco's new website and brand refresh, and she was instrumental in getting us across the finish line. Katie's technical expertise in Webflow was a huge asset to our team. I came into this project without deep Webflow experience myself, and Katie took the time to walk me through it patiently, helping me understand the platform while still moving the project forward at pace. Whenever we hit a technical challenge, she was quick to find a solution and think a few steps ahead of where the rest of us were. What stood out most was how she operated as a collaborator: I could hand her the overview and goals for a piece of work, and she'd take full ownership of it through to completion, communicating clearly and promptly along the way, even across different time zones. She consistently delivered high-quality work under tight deadlines without ever losing sight of the bigger picture. Any team would be fortunate to have Katie's combination of technical skill, reliability, and collaborative spirit on their side. I'd work with her again in a heartbeat."